It’s a seller’s market across just about the entire country right now. Does this mean you can get away with cutting corners? Can you still get top dollar for your home without staging?
As a seller, you may be looking for areas to cut costs in order to get the most out of your home sale. However, this type of strategy may be a mistake. Even though properties are receiving multiple offers and homes are selling for record prices, you cannot cut corners as a seller.
Staging home for sale still matters and it’s vital to the sale of your home, even in a seller’s market. Not only does staging help to present the home in the best possible light, it’s also makes a huge difference with your home’s presentation online.
Why Staging Matters to Your Online Listing
Did you know a new listing will receive about three times as many views during the first week it’s listed compare to any other week after that?
Without great pictures and an excellent listing, you could be making the wrong first impression. Without staging, your online pictures may present as dull and boring. However, with staging, your picture will tell a story, show potential buyers how great the home can look and draw plenty of attention.
It’s a bit like the difference between a man wearing a t-shirt and jeans compared to wearing an expensive suit. The guy may look fine in a t-shirt and jeans, but he stops traffic when he puts in the suit. Your home will stop traffic when property staged before your pictures.
Will it Really Make a Difference in the Sales Price?
While you may not be willing to spring for a professional stager yet, once you understand what it can do to the sales price of your home, you might just change your mind. When your real estate agent recommends you spend the money to have your home staged before pictures are taken, they are doing so for good reason.
A staged home will likely sell for 10% to 20% more than the same home without. Compared to the price of a professional stager, it’s hard to see why anybody would list a property without having it staged first.
Staging Helps to Land Multiple Offers
Putting together the information above, it’s pretty easy to see how staging will help you land multiple offers in a seller’s market. Better online pictures lead to more views on the property in the first week, which leads to more showings and more offers coming in.
Your online pictures are one of the best marketing tools you can invest in. With a professional stager and photographer, the difference would be like comparing the latest magazine cover to your most recent picture on Instagram. Your home will look far more appealing with staging compared to leaving it vacant or just with your own furniture in it.
If you want to field multiple offers on your home for sale, make sure you hire a stager before you have the pictures taken. Without staging, even in a seller’s market, you may not make the first impression necessary to gain multiple offers and sell your home for top dollar.
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