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How Colors Can Affect Your Home’s Overall Appeal

Did you know the colors in and around your home can affect the perceived value of buyers? Everything from interior finishes, exterior paint, and the color of your flowers can boost or reduce a home’s value. Of course, when you plan to live in your home, you can paint it any color you like. However, when it’s time to sell, you must try to make it appealing to all types of buyers, including families and first-time home buyers.  

But why do colors affect your home’s appeal? Ultimately, colors can evoke certain emotions, and the more buyers that like your home, the chances to sell your home increase. This all goes back to something called color theory, which is implemented in everything, including art and marketing. Color theory is an extensive study that also encompasses how certain colors affect emotions and the impact it has on individuals. Here’s how colors can affect your home’s overall appeal.  

Sets the Mood 

Paint colors set the mood for a home and can have personal meaning and emotions tied to them. Often, buyers make decisions based on how a home feels, so your wall colors can have an impact on its ability to sell. If you’re listing a house, consider what will attract the most home buyers. The majority in the market to buy a home are drawn to a neutral color pallet. The colors you select for your home will determine how buyers feel, how comfortable a space is, while providing a unique personality that can make your house stand out.  


Believe it or not, color trends can boost your home’s value, and attract more buyers with certain hues. Paint colors affect a home’s first impression and how much someone might be willing to pay for it. Buyers typically make assumptions about a home and the homeowner based on different colors used throughout. For example, neutral hues can positively impact buyers, influencing them to make an offer and possibly pay more for the home. While neutral shades may be boring to a seller, they make a warm and inviting environment in contrast to other color options that may be construed as distracting. 

You might think that paint is inexpensive and easy to change, but selling a home is all about first impressions. You don’t want to make buyers consider changing the home too much because, in most cases, they’ll view anything as a huge project. Most buyers want to be able to move into a home with minimal changes needed. So, painting the house a color buyers will likely keep for many years can improve the chances of selling a home.  

Be Strategic with White 

While white is a popular choice for room walls in a home because it’s bright and can make the space feel larger, you don’t want to use white everywhere. Your home needs a unique personality, so white walls can give the appearance of a blank canvas. While you may think buyers are looking for a blank canvas, most want a move-in ready home that allows them to relax and settle in rather than thinking about changes they need to make. White walls that are the same shade of white can make your home lose its unique personality, so choosing appealing colors is key.  

Fitting Decor and Space 

Of course, you shouldn’t simply choose your colors based on trends or whatever is linked to higher offers at the time. What looks good on HGTV or social media may not look good in your home, so the color must fit the decor and space. Color can be impacted by many factors, such as lighting, furniture, and adjoining rooms to name a few. For example, if you have a red kitchen, you don’t want a bright blue living room where you can see the color drastically change on the walls.  

Instead, you want a cohesive environment where colors can change but in a way that’s not distracting while allowing each room to shine with its unique personality. Color choices should also match the decor, including wall art, furniture, and curtains. 

What Certain Colors Mean 

To understand how colors affect a home’s appeal, you should know what certain colors mean.  

Dark Colors 

Dark colors like blues and purples are associated with royalty and can stimulate luxury. These colors are often used for accents. Unfortunately, they can make rooms feel smaller, so they’re not ideal for confined homes when used as the main wall color.  

Light Colors 

Light colors are inviting and brighten a room. While you may feel limited to white hues when considering a lighter palette, you actually have many options, including soft yellows, blues, teals, pastels, and more. Lighter colors make rooms appear bigger and work well in almost any part of the house, including bathrooms.  

Bright Colors 

Bright colors, including red, orange, and yellow, can make a space pop. Unfortunately, when used incorrectly, they can also make a room feel chaotic and uninviting.  

Soft Hues 

Soft hues like creams, subtle greens, and browns are warm and cozy, offering a feeling of serenity and comfort. Most rooms in your home can benefit from these colors as they match well with neutral color schemes.  


Neutral colors like grays and whites are no longer considered soulless. Instead, they can be considered classy, inviting, and warm, depending on how they’re used in a home. These colors are available in a variety of shades and make great options for common spaces or bedrooms. They also match most home decor and furniture, making it easy to decorate a home.  

Final Thoughts 

If you plan to live in your home for many years and can repaint the walls and home exterior, don’t worry what others think about your home’s color scheme. As long as your home makes you feel happy and comfortable, you don’t need to focus on different color trends. However, when you plan to sell your home, it’s always best to paint it colors that appeal to a broad range of buyers.  

Guest article was written by Ashley Nielsen. She earned a B.S. degree in Business Administration Marketing at Point Loma Nazarene University. She is a freelance writer who loves to share knowledge about general business, marketing, lifestyle, wellness, and financial tips. During her free time, she enjoys being outside, staying active, reading a book, or diving deep into her favorite music.  

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